21Qualified Leads in 2 Weeks
SunFlow Roofing - Barrie,ON
Sunflow Roofing is a full service roofing company that installs and repairs shingle roofs for residential, and commercial applications.
SunFlow Roofing came to us looking to dramatically increase sales and differentiate their brand from the “Classic Roofer” in the mind of local consumers.
With the help from Suits Social, they generated 21 leads in just over 2 weeks with a roughly 30% conversion rate resulting in 6 sales or between $36,000-$48,000 in revenue.
Increase Sales & Revenue
Diffrentiate from the "classic roofer"
Dominate the local market With a highly targeted Paid Social Media Advertising campaign on Facebook & LinkedIn.
Suits Social worked to develop a paid social media strategy to generate targeted local awareness and leads though value driven campaigns. We designed a series of video ads to showcase the values of the brand and product. Followed by a “BIG offer” used to retarget the viewers of the brand videos. This resulted in a steady intake of high quality warm leads requesting a roofing quote.
Strategy Development + Social Media Advertising + Media Production
In approximately 2 weeks we generated 21 qualified leads who requested a quote, which ultimately lead to Between $36,000 & $48,000 in gross roofing sales with an ad spend of $1275.54.
Consider that SunFlow’s lead/sale conversion rate is about 30% and the average sale is worth between $6,000 - $8,000 each. resulting in roughly 6 sales for every 20 leads generated.
Ad Spend: $1275.54
Gross Sales: $36,000 & $48,000
Total ROI: 3292%
Here’s an example of an ad we targeted home owners with. Here they could claim a free roof assessment (AKA Quote). This was only displayed to potential customers who have already viewed a few brand awareness videos via a Facebook retargeting campaign.
With this ad, we aimed to (a) associate the owner Mike McCann’s face with the brand (his request) to increase trust and awareness. (b) stand out from the noise and catch the customers attention with bright colours and clear copy.
By clicking "Get Quote" the customer is taken to a form where they must fill out their name, number, and email to receive a call to make an appointment. This goes right into SunFlow’s CRM where they confirm the appointment.