From Basement Startup, To The 87th Fastest Growing Company in Canada with Robert Burko

From Basement Startup, To The 87th Fastest Growing Company in Canada with Robert Burko

Robert Burko is the president and founder of Elite Digital and has built his business to be one of the fastest-growing companies in Canada. He had a vision when he was in high school to start a digital marketing business and excelled in making that dream succeed in the industry.

Due to Robert's continuous drive to make Elite Digital successful it is one of the most well known digital marketing companies throughout Canada and an award-winning digital marketing agency located in Toronto that has run for over 15 years!

Our very own CEO of Suits Social Darren Cabral had the chance to sit down with Robert Burko and discuss the ways he was able to achieve accomplishments in his business and how entrepreneurs starting a business can obtain the same level of success he has!

How To Choose A Social Media Agency In 2020

How To Choose A Social Media Agency In 2020

The majority of companies are now outsourcing to agencies for social media marketing operations. Due to many businesses lacking knowledge on social media channels makes it quite difficult for them to understand which social media marketing agency they should hire for their business. 

There are a few components businesses need to take into consideration before hiring a social media marketing agency. Suits Social provides you with essential tips to guarantee you are hiring the right agency for your business.

By hiring the right agency for your company it will guarantee your business is profitable, promotes your companies mission and goals, sustains growth, and helps you reach the proper customers for your business! 

Should You Hire An Agency Or An In-House Employee For Your Social Media Marketing?

Should You Hire An Agency Or An In-House Employee For Your Social Media Marketing?

Larger corporations on average tend to welcome marketing agencies with open arms, however, smaller companies tend to be more hands-on and involved with the marketing process of their organization which tends to favour the choice of hiring an in-house employee for their business. 

Nevertheless, in both instances, the best interest for your company is not determined by the size of your company but the direction you want it to move towards. Hiring a social media marketing agency vs an in-house employee is neither wrong or right.

Read below to help you narrow down your decision in which avenue of hiring would be best taken for your business to profit enough to cover the cost of whichever marketing tactic you to choose to go with!

How To Create Three Months Of Content In One Day

How To Create Three Months Of Content In One Day

By now most companies know they need to constantly market to their consumers. This requires posting and creating content for ALL social media platforms regularly! Let's get real though, this can be very time consuming for a business! Many companies hire externally to handle this operation of their business due to lack of time. However, what if Suits Social can tell you how you can create THREE MONTHS worth of social media marketing content for your business in ONE DAY! 

Social Media Trends To Watch Out For In 2020

Social Media Trends To Watch Out For In 2020

Your business finally made it through the holiday season and now we are all approaching a New Year ahead. The year 2020 has some significant changes they are executing on social media platforms! To find out the five fundamental new trends in 2020 read below. Your business will not want to miss out on utilizing these new and improved tools to expand your social media reach.

Boost Your Boxing Day Sales By Using Social Media Marketing

Boost Your Boxing Day Sales By Using Social Media Marketing

Boxing day is tomorrow! Have you prepared your business for one of the largest and busiest consumer shopping days of the year? If not you still have time! Our very own CEO Darren Cabral explains why you do not have to lower prices on your products/services this boxing day and how to execute boxing day deals effectively by either using value add techniques or price drop strategies to grow your end of year sales greater than last years figures. 

How To Build A Highly Profitable Holiday Marketing Funnel

How To Build A Highly Profitable Holiday Marketing Funnel

Marketing funnels are considerably effective during the holidays. They allow you to convert followers on social media to paying customers for your business. By creating a holiday marketing funnel for your business you will be able to assemble a customer's journey and turn them into long term returning buyers. Suits Socials CEO Darren Cabral breaks down the three major components to creating a successful holiday marketing funnel and reveals why lead gens are crucial to your business's success in building a solid holiday marketing funnel.

How To Win Holiday Season Marketing With Relevance And Timing

How To Win Holiday Season Marketing With Relevance And Timing

It is one of the best times of the year for businesses! The holidays are just around the corner and retailers can benefit greatly by consumers this season! To ensure you are maximizing your sales for the end of the fourth quarter this holiday season relevance in your social media marketing and perfect timing is essential.

5 Strategies to Prepare Your Business for the Holiday Rush

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The holiday season is one in which many businesses rely on to make their year-end goals! This time of the year brings many opportunities to boost revenue through high spending trends. Is your business looking to end your 2019 year on a high-profit margin, beat your competition and capitalize on the holidays? Here are 5 major tips to ensure you have solid social media strategies to leverage this year’s holiday season!

  1. Plan in Advance

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The holiday season is one of the busiest times of the year and one of the main priorities for businesses throughout this time is customer service. This is where a business can gain a new client for the upcoming year. This leaves little time to maintain or create a social media marketing campaign. It is crucial you have your holiday social media marketing campaign planned well before the holiday season. If you have not started planning or executing a holiday social media marketing campaign I highly suggest you choose your strongest social media employee to plan, schedule and create the content you want to go out for the holiday season. This employee then can monitor it throughout the month to ensure everything is running smoothly.

A great tool to use to help you plan out your holiday social media marketing campaign would be a scheduler. There are many different programs online that allow you to plan your content for the month, schedule them on multiple platforms at once and set a specific date and time in the future you wish for them to be published.

2. Sponsor Content

The average shopper online clicks on sponsored ads about 10x per month. Sponsored ads are a great investment to businesses. Many different social media platforms allow you to pick specific qualities of a shopper such as; demographics, age, trends, etc. This results in the ability to market specifically to your target market in your industry, which in turn increases the ability to gain leads for the holiday season.

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There are many ways in which you can use sponsored ads for your social media marketing campaigns this holiday season. One way in which you can sponsor your ad is to boost it. This creates much engagement online through many social channels and allows your business to create awareness of your brand throughout the holiday season. Another way in which you can sponsor your ad is to target specific people that are already invested in your brand and nurture their shopping trends. Both ways in which you can sponsor allow you to gain new customers and retain current customers.

3. Brand Representation

Make sure throughout this holiday season your brand is visible throughout all social media marketing content. There are many businesses competing throughout this time of the year and a consumer can get confused with the brand they are seeing due to the high influx of material that is being sent to them.

You want to make sure each social media content published is well defined by your company. You need to create a sense of familiarity amongst your consumers. To create a consistent brand representation throughout the holiday season make sure you are posting to many social media channels at once, have your correct business colors presented, and logo placement is in a visible and consistent place.

Having your brand stand out amongst your competitors is crucial throughout the holiday season!

4. Engage, Engage, Engage

Responding to all your followers on your social media platforms is crucial to retaining and keeping the momentum of your social media marketing holiday campaign successful. Now that you have planned, created awareness and made your brand stand out amongst your competitors you need to engage with the following base of your business.

Maximizing the followers that have stayed with you throughout the holiday season will ensure they are loyal to your brand in the coming year. Showing them that your brand cares about followers will, later on, help you convert them into buyers.

Engaging with your social media following should be quick and personable. By engaging with your followers it also gives you insight into what is working for your brand and what needs to be reevaluated. Maybe a follower is interested in your product but communicates with you it is too expensive. Having that knowledge you can, later on, create a sale tailored to their needs for boxing day and possibly have a greater chance at converting that potential customer into a buyer.

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5. Host Giveaways & Contests

Giveaways and contests are the best means to increasing your social media platforms. They allow our business to have a higher engagement rate, increase in followers, larger e-mail lists and awareness throughout many different channels.

They truly are the centrepiece for social media marketing holiday campaigns. In order for your giveaways and contests to be successful you need to make it worth while for your followers to take part it in by offering an amazing prize or offer. It also needs to be easy to participate, if not many will opt out due to the complexity of the competition. Lastly it needs to be relevant to your business and the time of the year you are hosting it.

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By implementing all of the 5 strategies to prepare your business for the holiday rush it will ensure you get a greater following base for your social media channels, an increase of leads and a higher rate of sales then the following year! Now go out and dominate this holiday season for your business!

What Cyber Monday Can Do For Your Business

What Cyber Monday Can Do For Your Business

Have you thought that Black Friday was the biggest shopping day of the year for consumers? Well, you’re wrong! In 2017 and 2018 Cyber Monday has surpassed Black Friday by billions of dollars and is the #1 consumer shopping day of the year! Have you planned for Cyber Monday in your marketing strategy for 2019? If not continue to read further for ways in which you can optimize this powerful shopping day into millions of dollars for your business!

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