There are many ways in which you can use sponsored ads for your social media marketing campaigns this holiday season. One way in which you can sponsor your ad is to boost it. This creates much engagement online through many social channels and allows your business to create awareness of your brand throughout the holiday season. Another way in which you can sponsor your ad is to target specific people that are already invested in your brand and nurture their shopping trends. Both ways in which you can sponsor allow you to gain new customers and retain current customers.
3. Brand Representation
Make sure throughout this holiday season your brand is visible throughout all social media marketing content. There are many businesses competing throughout this time of the year and a consumer can get confused with the brand they are seeing due to the high influx of material that is being sent to them.
You want to make sure each social media content published is well defined by your company. You need to create a sense of familiarity amongst your consumers. To create a consistent brand representation throughout the holiday season make sure you are posting to many social media channels at once, have your correct business colors presented, and logo placement is in a visible and consistent place.
Having your brand stand out amongst your competitors is crucial throughout the holiday season!
4. Engage, Engage, Engage
Responding to all your followers on your social media platforms is crucial to retaining and keeping the momentum of your social media marketing holiday campaign successful. Now that you have planned, created awareness and made your brand stand out amongst your competitors you need to engage with the following base of your business.
Maximizing the followers that have stayed with you throughout the holiday season will ensure they are loyal to your brand in the coming year. Showing them that your brand cares about followers will, later on, help you convert them into buyers.
Engaging with your social media following should be quick and personable. By engaging with your followers it also gives you insight into what is working for your brand and what needs to be reevaluated. Maybe a follower is interested in your product but communicates with you it is too expensive. Having that knowledge you can, later on, create a sale tailored to their needs for boxing day and possibly have a greater chance at converting that potential customer into a buyer.