It does not come as a surprise that the number one social media platform companies need to utilize is Facebook and Instagram. Since Facebook and Instagram are now linked they hold many of the same functions in order to boost your business’ revenue. Not only do they both offer paid ads with detailed targeting functions, but they also have a wide range of users on their platforms from many different target markets.
If you haven’t done so yet you NEED to join both platforms in order to be in front of your future clients.
2. Facebook Messenger
Facebook messenger is an additional social app linked to Facebook which enables you to start conversations with leads. There are additional programs such as; ManyChats that allow you to automate messages within Facebook Messenger to keep your clients and followers engaged with your brand.
If your business has a target market that caters towards females primarily and you are promoting a lifestyle brand (e.g. fitness, arts, hobbies) this platform is definitely one in which you should utilize. This social platform has a majority of female users, millions of pinners and customers are known to have purchased product due to exposure on the channel.
Pinterest also enables you to promote pins on their platform making your content reach a higher amount of leads for your business.
YouTube is one of the best platforms if you are looking to publish video content to future leads. It has billions of subscribers and 30+ million active users daily. Video content is one of the best forms of marketing you can publish throughout social media, it is known to capture a customer’s attention in a matter of seconds.
YouTube is owned by Google which allows you to have an advantage when promoting ads on the platform. YouTube uses the same technology and keyword system Google uses in order to gain more views!
One of the newest social media platforms and one that is booming with exposure. There are millions of users on the platform in which they can share 15-second videos. These videos are categorized by what is trending in your located region.
The target market on this platform is between the ages of 17-35. If your business is looking to reach a younger demographic this is the channel you need to be leveraging. Companies have used TikTok to make video themes that are trending related to their brand.
If your business is one in which follows a B2B model and targets leads by their job title, LinkedIn is a social media platform you need to be on! They have millions of users, in which most of them are classified in a work field position.
You can specifically target a certain industry with paid ads through LinkedIn. This platform is essential for companies who are looking to partner with other corporations.