TikTik is a social media platform in which targets a younger demographic than other social media platforms. If your business is able to make videos that appeal to the younger demographic, it could be a valuable marketing tool. However, even if your ideal demographic does not fit in the younger range it can still benefit your business due to the younger demographic sharing content with friends and family in other target markets. TikTok is known as a social media platform where you can show your most authentic self and we all know the more authentic you are in marketing the better your products/services will sell and reach consumers.
Create long-format videos
Another trend that is flourishing into the New Year would be the creation of long-format videos. All social media platforms are now implementing areas in which you can showcase your long-format content such as; Facebook (Watch) and Instagram (IGTV). Videos are known to generate more views, likes and followers. Going into the New Year it is imperative to include long-format videos into your social media marketing strategy by doing this you'll be able to reach a greater amount of onlookers.
On most social media platforms there are options to create paid advertisements for your content. What most social media platforms are beginning to make necessary so businesses can be successful in promoting their brand is paid ads. Social media platforms such as Facebook and Instagram are now decreasing the amount of exposure your posts reach.
So in order for your business to reach the same amount of potential consumers you did a year ago you have to put in money to boost your content. Without boosting your content it is virtually impossible to expose your brand to a wider target audience.
Another major trend that is going to take over the 2020 social media year is multi-platform strategies! This requires a business to have all social media platforms linked to their accounts and functioning on a regular basis.
You might think it will be quite time-consuming to use multiple social media platforms to reach consumers and pull off successfully. However, it really is not that difficult.. all you need to do it create content and repurpose it to multiple outlets with the same message.
By spreading all your business information and content across a wide range of platforms allows you to have a higher return of followers, customers and reach in the New Year!
One of the last major trends we will notice in 2020 throughout social media will be text marketing. Text marketing is eventually going to replace the effectiveness of e-mail marketing this year. As businesses begin to see less responsiveness to e-mails being sent out they will have to adapt to text messages exchanging their place.
Text messages allow you to hold a bank of information on a set of consumers. You can keep and gain access to numbers and names for future marketing purposes.
The reason text messages will be more successful then traditional marketing tactics is because it allows your consumers to see a message and gain their attention in a second. Our society is heavily influenced by their phones and by using text messages it gives advertisers an advantage to reach consumers easily.
The five 2020 social media trends are essential to improving your companies social media growth and gain new clients this year. Make sure you are incorporating the following changes in social media to ensure your 2020 is off to a prosperous start!