Is Your Instagram Engagement Dying?
Have any of you noticed a massive decrease in engagement, likes and followers to your Instagram account? Are you trying to use the same techniques you’ve once used to increase engagement likes and followers and it does not work anymore or it has little effect on your account? Well, this is due to a new strategy Instagram is implementing throughout their social channel.
Instagram has decided to change its algorithm and implement a strategy to expose content from profiles to fewer people resulting in low engagement, likes and follower rates. They are specifically cutting down the amount of content people see on business accounts to 1/3 of what it use to showcase before.
The reason being is due to the fact that without Instagram’s organic exposure to business accounts they will not be able to reach their consumers and in turn will have to start using their campaign program which gives the option to business accounts to promote and pay for ads throughout their platform.
Another social channel that had previously done this many years ago was Facebook, which now is a partner to Instagram. By implementing this strategy to Instagram’s business plan it will result in a higher revenue gain for the social platform. Due to Instagram’s popularity and leverage, it will be quite hard for people to abandon their social accounts and will eventually adapt to this new cultural change on the app.
5 Step Instagram Funnel To Increase Engagement
Even though Instagram has decreased overall engagement throughout their platform our team at Suits Social was able to implement a 5 step Instagram Funnel to ensure all of our clients are able to keep their engagement, likes and followers they have and will gain more throughout the platform.
For as little at $5 a day you can create an Instagram 5 step funnel that will re-target people that have visited your profile once and later on showcasing them 3-6 photos from your profile at another time they are on the platform.
This will give you a higher rate to have someone engage with your content on your profile. Once a user then engages with your content a few times they are then linked to your Instagram account frequency and will see your posts more frequently than what the regular Instagram algorithm has chosen to showcase.
Doing this through Instagram’s paid ad section will give you the power you need to increase your profile and does not give a choice to consumers if they see your profile or not. This is filtered and shown throughout both Facebook and Instagram.
If you are looking to increase your Instagram engagement, likes and followers to target the right consumer’s Suits Social can help you. We offer an 8-week accelerator package that helps you target the proper consumers in your niche while leveraging tools such as Instagram and Facebook with paid ads and sequences. You no longer have to worry about Instagram’s most recent fall in engagement!