Stay Relevant to Your Audience
Each business has a different audience they target to and each target obtains different wants and needs throughout the holiday season. Make sure your business knows your ideal target market and plans social media marketing directly to that audience. For example, a middle-aged housewife compared to a nineteen-year-old kid have completely different objectives throughout the holiday season. The middle-aged housewife is wanting/needing products based around the thoughts of Christmas family dinners they have to plan, family presents they have to buy and Christmas decor they need to set up throughout the holiday season. Where a nineteen-year-old kid is more concerned about products/services centred around vacationing after their university exams or parties they are attending to meet up with old friends.
Knowing your ideal target market allows you to centre your products/services that are relevant in front of the proper audience and maximize sales throughout the holiday season!
Now that you are marketing to the proper audience make sure you are sending your information to them at the right time. If your marketing is reaching people at the wrong time it could be a make it or break it to your business success throughout the holiday season. One way in which you can ensure your holiday marketing strategy is executed flawlessly would be to plan your ads long before the holiday season starts. When you have your ads planned make sure they are scheduled to view throughout the holiday season peak times.
Ask yourself what days throughout the week will work best for your audience? What times throughout the week does your audience engage online the most? All of these questions result in the best time to schedule your holiday content.
For example, you have a mother that needs to buy Christmas gifts for their family, kids and friends. It would most likely be best to schedule an ad Friday evening when they get off work and are headed to the mall to gather presents.
To ensure your business increases its revenue from last holiday season and ends its fourth-quarter sales with a bang make sure you are incorporating proper actions to execute your holiday season marketing with relevance and timing to your ideal target market!