Creatives, Copy & Landing Pages
Three of the main components you have to evaluate when marketing your ads are your creatives, copy and landing page. Creatives meaning any of the images you use in your ad and copy meaning any of the text you use in your ad. Also, your landing page is a major component of successful ads because it ensures you are sending leads to the proper destination to purchase services or products from your business.
The creative of an ad is either the image or video you are using in your marketing. It is arguably the most important piece to an ad. Especially during this day and age, many followers are further interested in visuals compared to text. If your visual cannot tell your story or message to your lead within 3-5 seconds you have lost the sale!
An ad needs to be made as if no one is going to read the text that is attached to it and the message is captured solely through the visual presented. A few pointers to look out for throughout your ads creatives would be;
Does your creative tell the story you want to sell?
Is your creatives high quality? (this is crucial in leads engaging with your ad)
What type of creative will you use to be most effective for the lead you’re looking to sell to? A photo? A graphic? A video? A carousel video? (currently, videos seem to work best)
Are you using bright colours?
Every ad has a few parts of the copy. The individual parts of the copy are;
Your headline (bold catchy title)
Body or description (caption)
Link (point of your ad to redirect leads to your service/product)
Link description (a piece of text below the link)
Out of all four parts of the copy, the one that matters the most is the headline. Most people never go further than the headline unless they are interested or engaged with what your headline states. Your headline has to relay the point of your ad and grab their attention right away! Make your headlines clear and straight to the point. These headlines should be interesting not boring!
Your description should not be overwritten. Most people read the first four lines of a description and then lose interest. By keeping your description straight to the point and concise allows leads to remain interested and engaged.
Lastly, your ads need to have a destination in which your leads are sent to either purchase your services or products and this can be done through your landing page. You have to ensure your landing page is optimized to make a sale.
Build a custom landing page that fits the current trend of your business that makes your prospect navigate easily to a point of sale. By making a landing page for every specific ad helps you drive sales to one main objective instead of confusing your lead with unrelated links.
Some tips you can use to have a successful landing page would be the following;
Make sure your landing page matches the theme of your ads you’re running. (Use the same headlines so it coincides with one another)
Add social proof. (reviews)
Create urgency. (offer a special offer)
Add a risk reversal. (money-back guarantee policy)
Remember while making a successful ad stand out in 2020 you need to incorporate three key elements! You need to include eye-catching creatives, stand out copy and include a high-quality landing page. Once you implement these three key elements to your ads you will be able to dominate your market in 2020!