Create a Marketing Plan
Research, brainstorm and draft different ideas you want your business to launch for the months you will be creating. Once you narrow down on definite marketing ideas you can then start to create your social media marketing plan.
The key to landing this step successfully is to search trending topics in your industry to see what is relatable to your audience and then focus your idea around it. For example; Instagram is making major changes in the coming year - this would be a great idea to start your marketing plan off if you were a social media agency.
Now that you have established the vision your company would like to go in you should start creating the content that will be used throughout these months. This content produced will be minimal because you will repurpose it throughout many social media outlets along with your content creation.
The main course of media that is essential in content production would be video. A single video can then be broken into micro-clips and then used as information to write a blog on and a baseline to write an e-mail off of.
Utilize Our Content Creation Funnel
After you have produced all necessary media for the months you are creating content for you can utilize our content creation funnel. This funnel breaks down the system in which you can repurpose your media so you are not doing triple the work and can ultimately finish three months’ worth of content in one day!
Step 1: Post a YouTube Video
This video can talk to your consumers about the topic you had chosen in-depth. For example; a fitness club can publish a 10 minute long YouTube video highlighting the proper stances and techniques to use on the gym equipment in the New Year to gain maximum results at the gym.
Step 2: Publish a Blog Promoting Your YouTube Video
This blog that is published will highlight the major takeaways from your YouTube Video and within the blog, you will give access to your readers to the YouTube video by providing a link in the blog. By doing this you can gain extra views on your video from people reading your blog.
Step 3: Email Your Prospects About the New Blog You Published
Send out a mass email informing all your clients about the new blog you have posted on your site. This will allow traffic to be driven from your email to your blog and then from the link on your blog to your YouTube video. Creating a chain effect of social media marketing traffic.
Step 4: Promote Your Video/Blog Through Social Posts And Stories
On the day you release your video and blog make sure you are posting a micro-clip and story informing your audience you have new content available to them. Then every other day from the launch of this mass of content make sure you are taking micro-clips from your full-length YouTube video and repurposing it to bring people back to the original content.
By implementing our social media marketing content creation funnel you can plan three months’ worth of content for your business in one day with very little media needed to produce.