How to Build a Successful Social Media Marketing Agency in 2020

Suits Social started four years ago in CEO Darren Cabral’s parent’s unfinished basement! Through much trial and error, Suits Social finally was able to sign their first client after four months in business and now years later is an established and successful Social Media Agency that services many businesses in Canada and across the world. If you’d like to know how you can start your own Social Media Marketing Agency and turn it into a scaleable business read our blog below!

Suits Social started four years ago in CEO Darren Cabral’s parent’s unfinished basement! Through much trial and error, Suits Social finally was able to sign their first client after four months in business and now years later is an established and successful Social Media Agency that services many businesses in Canada and across the world. If you’d like to know how you can start your own Social Media Marketing Agency and turn it into a scaleable business read our blog below!

Build A Social Media Agency That Represents Value

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The number one piece of advice CEO Darran Cabral can offer any new entrepreneur looking to start their own Social Media Agency is to create an agency that builds real value to your customers. Having your Social Media Agency represent value results in a scalable company.

Our team at Suits Social creates value to our clients by having a Social Media Agency that is local to businesses in Barrie, ON and surrounding areas, availability 24hrs via a personal WhatsApp group, a marketing team that is in-house and the dedication our team gives to our clients by going above and beyond.

Another way in which our agency delivers value to our clients is through our mission. Our mission is to deliver as much value to our clients and help them make as much money as possible, regardless of the time our team needs to put into it.

The main tip to running a successful Social Media Agency is to become interested in the business you are working with and become partners with them. The end goal is to make them as much money as they possibly can and bring customers to them.

Some questions you need to ask yourself when running a Social Media Marketing Agency are;

  1. How do you gain customers for your clients?

  2. How do these customers result in revenue for your client?

  3. How do you build campaigns that turn into dollars?

Become A Business Expert

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When starting a new Social Media Marketing Agency you need to educate yourself on many businesses. To become successful in this you need to educate yourself by trial and error. Ask companies if you could offer free marketing services to them to perfect your service before offering it at a price. You want to make sure you are able to obtain the same results for many different types of businesses.

By doing so you need to be a well-rounded business expert. When we say business expert we mean a person who has a comprehensive and authoritative knowledge of the business world. Some areas in the business world you should have complete knowledge about are;

  1. Fiance

  2. Psychology

  3. Marketing

  4. Operations

  5. Sales

Create A Strong Client Relationship

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One of the key tips to make any business grow especially a Social Media Marketing Agency is to create strong client relationships. By doing so you need to constantly communicate with your clients, keep a positive attitude between another, be open and acknowledge your client as a regular individual!

Most importantly the essential tip to creating an exceptional client relationship is to exceed all the expectations they had of you. This will result in potential referrals and continued business with them!

Steps To Opening A Successful Social Media Marketing Agency

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  1. Gain knowledge - experience is necessary to ensure you are confident in repeating results for clients.

  2. Charge for your services - once you are confident in your skills you can now charge clients for your service. Will you charge them a monthly fee? A percentage of ad dollars spent? Or revenue shared deal?

  3. Create workflows - make sure you are organizing all your plans. Create processes for onboarding, strategies and reports to keep everything consistent and available to both you and your clients.

  4. Network- now is your time to hustle by selling your services. Go out and connect with businesses and market your service.

  5. Build your brand- by this time you will have accumulated a few clients in which you will have obtained reviews and can start to build your brand!

  6. Grow- make your business scale and reach its full potential. Once you have enough clients you will be able to hire your first employee and additional ones depending on the growth and work that needs to be completed.

Overall having a successful scalable Social Media Marketing agency takes a massive amount of work but ultimately if you have a passion for business and marketing it is the most rewarding business to be in!

Want to learn more about how we can help grow your business with social media marketing? Take the first step & book an exploration call.

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