Holiday Marketing Funnels
Holiday marketing funnels also known as sales funnels and are used throughout the entire year for multiple agencies. However, if used correctly throughout the holidays a business can increase transactions drastically for their end of the year. Sales funnels allow you to break down your consumer's journey through the beginning to ending stages in which they purchase your product or service.
There are three major elements in building a strong holiday marketing funnel. The first step to ensure you are creating an outstanding marketing funnel would be to create awareness around your brand. Ads in this stage need to explain what your product/service is and make people familiar with your company and what it offers.
Once you have a higher rate of engagement due to awareness to your brand you need to then see who are legitimately interested in your products/services and can potentially turn into leads. You can test out what consumers are further interested in your products/services by offering lead gens. Ads promoted with lead gens will allow you to see how committed a consumer is to your products/services and supplies you with additional information to target them accurately, especially with relevant promotions that cater to their needs and wants.
Now that you have awareness and leads for your business the last stage of the marketing funnel is the sales conversion portion. This is when you start to target consumers who have opted in for offers you proposed to them or previous/current clients that have already purchased. In this stage of the marketing funnel, you are engaging with the most responsive followers. This, in turn, will result in a high conversion rate for your business.
Overall to build a successful holiday marketing funnel you need;
What is a Lead Generation?
In the second step to building a successful holiday marketing funnel, you need to offer lead gens. Now you might ask... what are lead gens? Lead gens are identified as Lead generations which are offers you are proposing to potential leads/buyers. Lead gens can be offers anywhere from e-books, free reports, coupons, contests or free training.
Lead gens allow you to understand what followers are truly interested in your products/services and which followers have a higher chance of buying from you. Lead gens are pitched as offers that give valuable information or resources to followers but to access this information, followers need to provide information about themselves in return. For example; our social media agency offers any person who enters their e-mail, phone number and name access to our free e-book that highlights the top three elements about Instagram growth.
By gathering an e-mail, phone number and name our agency now has information about a person that might be further interested in our services and we can then later pitch to them in the third stage of our marketing funnel.
By using our strategies to create a strong holiday marketing funnel you will be able to attract more customers or clients to your business and increase sales for the end of your holiday season!