7 Tips for Becoming a Successful Entrepreneur
Robert Burko discusses’ the seven practices he channels into his business that has resulted in the success he possesses today.
Failure equals a supply of learning opportunities that you can continue to strive to improve throughout your business. Not one person on this planet is a perfect example of a trade. There are always new and improved options that you can implement in your company. Our world is constantly evolving and with that comes change.
As an entrepreneur, you are going to experience failure and that is okay, as long as you learn for it and take it as a way for you to gather more information. Constantly have the mindset to never give up but rather how do I get better?
2. If it’s not broken, don’t fix it?
If your company is already experiencing success and all operations are running “fine” why fix it? Shouldn’t you stay consistent in the methods that are working well for you now? Absolutely not, due to the fact that there are always competitors in your field looking to create something bigger and better than you!
If you believe traditional marketing has proven to work for your business and you are able to sustain revenue through that, great! Eventually however when digital marketing is the only means to marketing to consumers you will have a huge knowledge gap compared to your industry. Allowing your competitors to be ahead of the game.
3. Jack of all trades is the master of none
When running a business make sure you have the best in class solutions for your clients. By doing so you need to hire top talent in many different categories. You cannot expect one individual to perform above industry standard at all ten business-related operations and be an industry leader, it is impossible!
As a business, you need to invest in the people you hire and make sure they are the best they possibly can be in the selected niche they are in. For example, at Robert Burko’s agency, he has employees that focus specifically on SEO, social media, print design, E-commerce and so much more. Once you have multiple individuals in different fields they can then form as one and strategize on the best business practices as a team for your clients.
4. Use your marketing agency budget wisely
Regardless if you are a smaller business or a large corporation it is crucial you are allocating the proper amount of money to relevant marketing execution plans. It does not matter what type of business you are if your business is not utilizing digital marketing in 2020 you will not be relevant to your customers.
It is proven that traditional marketing does not have the same effects it once had on smaller businesses or even large corporations. Due to this, small to large businesses can now be on the same playing field through online marketing.
However, when marketing online you should be strategic in where and who you project your ads to. For example, a smaller business would not want to target all of Canada for their digital marketing campaigns if their product is in a small town and not available online. Where a larger corporation could nationally execute a digital marketing campaign due to the larger volume they carry.
The number one tip Robert Burko believes helps any entrepreneur is the passion they put into their work. He stated he still has the same drive and passion he use to have when he was in high school starting his business.
By keeping the passion for your business alive results in a desire to succeed like none other. This passion is easily passed down to your employees raising moral for your company and in turn resulting in a successful business.
6. Continue to Learn
One of the core values your business needs to implement in their codes and ethics would be to constantly learn. As soon as you believe you think you have learned everything possible in your field you will begin to fail and standstill in your industry.
Try to always learn, grow and challenge yourself! By having this type of mentality at your business you will be able to break the status quo of your competitors and set yourself apart from others in your niche. To achieve greatness you need to break barriers and learn/create ideas others have never thought to do so!
7. ALL customers are on social media
In 2020 every single target market is on the internet. To think your business does not have a place on the internet will cost you tons of money for your company and can be the reason you are not successful.
It does not matter if you are a digital native or an older customer searching the web almost 90% of society is using the internet to gather information. If you believe the internet will not help your business you need to take a moment and ask yourself how much you really know about digital marketing. If your answer is not much then you should research and investigate the information you are unsure of.
Guaranteed once you have collected valid information on the questions you had about digital marketing they will all result in your business implementing it in their marketing campaigns!
Digital marketing simply opens new doors! This allows your business to maximize many different metrics of your company resulting in its future success!