4 Tips to Finding the Best Social Media Agency
Use our four essential tips to ensure you are hiring the best possible fit for your companies social media marketing needs.
Knowledge of systems to track social media channel analytics
Any social media agency can track the number of likes and comments your accounts gain from the exposure they generate to your channels but do they know how to read the in-depth analytics from your channels and link it to your business model to ensure it makes your business money?
One of the most fundamental elements you should ensure an agency has is a comprehensive social media analytics software and the experience to convert that information to help you reach relevant leads. The agency you hire should be aware of numbers generated from your social media channels and how they can optimize them to guarantee your growth in sales.
Does the agency know which leads are qualified for your business from the engagement they are bringing to your social media channels? Is the engagement that is brought onto your account the correct exposure?
These are some questions you need to ask a social media marketing agency you are wanting to hire. You should also ask them to show you the software or program they are using in there agency and explain the software or program to you so you can track it while they are working on your channels.
2. Investigate the agencies reviews & referrals
Another great way to ensure you are choosing the proper social media marketing agency is to investigate the agency’s reviews and referrals from previous clients and past employees. Check to see how they rank on Google, Facebook or ask your community what they have heard about the agency you are interested in partnering with.
A five-star rating does not necessarily mean that an agency will be the best fit for your company. They might hold a five-star rating due to one component but it might not necessarily link to what your company wants to fulfill.
After you have investigated and done your research in regards to the agency reviews book a time in which you can speak to the agency over the phone or in-person to decipher whether or not the agency is true to what they state online. Many businesses can create a perception online as to what they want users to see but it might not necessarily be correct information. The only way you can verify the reviews online is to talk or sit down with the agency.
3. Examples of Social Media Content
A great way to see what an agency can accomplish for your business is through examples. Check out an agency’s social media channels to see what they are publishing. Is the content advanced or beginner? How many people follow their accounts? Are they active users? Do they talk about relevant or up to date topics in the industry today?
If an agency presents its own company on a low level of content creation they are publishing through social media platforms what makes you think they will achieve a higher level for your company? An agency should be a innovator of social media marketing and inform you on current trends in the industry!
4. Knowledge of business target audience and niche
One of the most important aspects an agency should encompass is a wide range of data and knowledge based on your business. Have they researched what your business is about? Do they know what your target audience is and how they can reach them for your business plans? What niche does your company fall into and how are they able to promote it through social media marketing?
An agency should have a wide range of knowledge throughout many different industries to cater to any business that comes their way. An agency should be an expert! They are the individuals that are problem solvers in relation to your social media realm and are equipped to know the ins and outs of your business.
Having an agency work with you should be a partnership where they fully understand your business as a whole and what your company is wanting to achieve or stands for!
By using our four essential tips listed above you will be able to find a social media marketing agency close to the goals and objectives your company wants to meet. Start your hunt now to find the best social media agency for your business!