Step 1 - What is your target audience?
Where does your target audience live online? Which social media channels do they use the most? If the majority of your target audience uses Instagram it would not be beneficial to focus all your energy on a Linkedin account and content surrounding that social media channel.
The best way you can determine where your target audience hangs out the most online is to follow the tracks they make online. For example; see how they interact with others on social channels.
Information you should know about your target audience would be;
What network do they hang out the most on?
What is their age? Are they female or male?
Which channel do they interact with the most and who do they follow and engage with on it?
How do they communicate through these social channels? Do they use slang? Hashtags?
Step 2 - Which channels align with your brand?
The next step to choosing the best social media channel for your business is to evaluate the channel that fits your brand’s persona and vision the most. If you’re a business that is quite professional, corporate and deals with B2B consumers primarily LinkedIn would be the best channel for you. However, if you are a brand that encompasses a product that is centre around beauty and trends - Instagram might be the best channel for you due to the fact that it allows you to tag products in posts and gives you a visual of your brand identity.
Step 3 - What channels bring the most traffic?
Evaluate the amount of traffic that is brought onto your brand from the social media channels you use. If you notice Facebook is bringing in a higher rate of traffic compared to your twitter account focus on Facebook content as a priority opposed to twitter content.
Once you have created content on high traffic channels you can then repurpose it to additional channels that might gather a lower amount of traffic to your brand.
Evaluate which channels are responsible for the highest amount of conversions, generate the most traffic to your brand and keep consumers engaged on a channel. With this information, you will be able to determine which channel brings your brand the highest rate of traffic.
Step 4 - What content resonates best with your target market?
A way in which you can find out what type of content resonates best with your target market is by asking them to answer a poll. By knowing what type of content they like the most will allow you to create a social media marketing plan based on your target market’s reactions which in turn allows you to become further connected with your consumers.
Step 5 - What social media goals do you need to accomplish?
This is the start of your social media marketing planning process. After you have done your research on your target market and the trends they hold in relation to social media channels you need to determine how you are going to execute your social media marketing plan.
Determine which channels you need to skip or join, the type of content your audience is asking for and begin to create.
Once you implement this step you can then track your metrics and determine if your social media marketing plan is on track. Some goals you should set for yourself are;
create brand awareness on the social media channels you have chosen
increase customer engagement on these social media channels
track traffic from these social media channels
build a community surrounding your brand
convert leads into customers
Step 6 - Pick the best social media channel for your business
Once you have finally gathered all the necessary information you can now come to a clear decision on which social media marketing channel best suits your business.
Not all social media channels fit every business and can reach your ideal target audience. By choosing the best social media channel for your business it can result in an increase of brand awareness, the discovery of new leads and rise of revenue (conversions) amongst prospects!
Do you still need help in determining which social media channel best fits your business? Book a free exploration call below to 10x your revenue with the best social media channel for your company!