Tell your story with immersive ads that meet people where they are.
Connect with people in the everyday moments with stories ads.
Why do people love Stories?
73% of people in the US agree Stories enable them to experience new things outside their everyday lives.
65% of people in the US say Stories help them feel closer and more up to date with friends.
57% of people in the US say Stories make them feel part of a larger community.
They’re hard to get enough of.
62% of people in the US say they plan to use Stories even more in the future than they do today.
Stories also match how people are already interacting with their phones. People hold their phones vertically about 90% of the time and Stories are optimized for a vertical, fullscreen view that feels natural and allows people to enjoy videos and photos quickly.
Instagram Stories bring you closer to the people and things you love. Culture and commerce are intertwined on the platform, making it a great place for people to connect with brands and take action. 1/3 of the most viewed Instagram Stories are from businesses.
Originally, people used Facebook to share real-time updates, but today they tend to share bigger moments. With Facebook Stories, people have a place to show and express more of life's moments as they happen, not just the highlights they post on News Feed.
Facebook Stories ads can be bought with ads in Instagram Stories or ads in feed, and offer you another chance to connect with people in this immersive environment, extend your reach and drive more of the results you care about. In a study of 17 campaigns, Facebook Stories drove cost-efficient brand lift on par with Facebook feed and Instagram Stories.
Messenger Stories appear at the top of a person's Messenger inbox and can be shared publicly with Messenger connections, or with a custom list.
In a recent survey8, 51% of people using Messenger Stories said that following and connecting with friends and family is why they prefer Messenger Stories over other stories platforms.
Messenger Stories ads are available to buy with other stories ad placements or feed, and offer another chance to reach your audience in an immersive fullscreen environment.
What makes Stories ads work for businesses?
Stories stoke customer interest.
To make your brand or products more discoverable, it’s important to meet people with content that matches what they’re watching and how they’re watching it. Stories give you a place to share your business message with engaged audiences through the captivating format of video.
Stories inspire action.
When we asked people what actions they have taken after seeing a product/service in a Story, 58% say they have browsed the brand's website to get more information, one in two have visited websites where they could buy it, and 31% have gone to a store to check it out.
Stories are fast, authentic and helpful.
When asked what they're most interested in seeing from brands in Stories, 52% of people said they wanted Stories that are quick and easy to understand, 50% wanted to be introduced to new products, and 46% wanted Stories from brands to offer tips or advice.